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The Mobile Giving Foundation brings the power and reach of mobile phones to Registered Charities as a new fundraising and donor interaction mechanism. Through the Mobile Giving Foundation, Registered Charities can leverage the ubiquity of mobile without the complexity, expand and cultivate a new base of givers and create permissive donor interaction.

Mission

Our goal is to enable the use of wireless resources and technology to support good causes by solving the organizational and operational barriers that currently prevent the mobile channel from being effectively used for fund raising and donor interaction by charitable organizations. Merging philanthropy with the power of the mobile medium serves the broader objective of expanding the pool of contributors to include those who might only be able to afford to make a small gift through a $5 or $10 charge collected through their carrier bill. In addition, we have found through past experience with emergency relief for Katrina and tsunami victims that the interactive dynamic of the medium with other marketing channels truly makes an impulse gift possible. You can respond to a call to action immediately whether it is delivered at point of sale, on television, via print, etc.

The Mobile Giving Foundation will operate in Canada and serve global interests to:

• Provide the organizational element that enables charitable giving across wireless carrier platforms
• Be responsible for compliance with all federal and provincial laws and regulations
• Develop, manage and keep standards for participation
• Certify Registered Charities participation and giving campaigns
• Manage message delivery and billing solutions across carriers
• Manage assigned short codes to be utilized by charities for mobile giving
• Act as billing settlement and records clearinghouse between carriers and participating charities